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  • Norfolk


    This highly successful residential weekend is designed to give associates' training a real boost. Three full days of riding on a variety of roads with plenty of observer coaching and feedback has proven extremely beneficial to all who attend. The Norfolk trip is now established as a key training event in the LAM calendar. 

    Staying at the Virginia Court Hotel in beautiful Cromer, the price includes accommodation, two breakfasts, two 3-course evening meals, three days riding including two full days with a different observer each day. Mealtimes and evenings are very sociable with 50 LAMkins eating together and packing out the hotel bar.

    Day 1: Meet at Thurrock Services for a briefing with your observer and the observed ride up to Cromer via the country lanes and villages of Essex, Suffolk and Norfolk. After checking in at the hotel, take a pre-dinner stroll or jog along to the pier or enjoy an aperitif and some biking banter at the hotel bar.

    Day 2: With a different observer enjoy a day out riding the wide-open, empty roads of Norfolk. The lack of traffic makes for a hugely enjoyable day's riding, taking in the big sky and fantastic scenery of the area. 

    Day 3: There are no organised ORs for the trip home, your day is your own. You may choose to ride home with a group, or alone. Alternatively, you can request to accompany an observer for part or all of the journey. More information can be found in our Norfolk FAQ's